Mothers Day flowers

Kim McCord, the owner of As You Wish florist in Ashland City, said some people are buying more flowers than usual recently to make people happier during a time of virus quarantine. SUBMITTED

Local florists said their business operations have changed because of social distancing amid the COVID-19 pandemic, though they don’t know how Mother’s Day business will be affected.

“I’m really not sure at this time” about the impact on sales for Mother’s Day, Pleasant View Nursery & Florist owner Candy Kizer said last week.

Kizer’s business and others like as You Wish Floral Designs in Ashland City, are offering “contactless” deliveries — setting bouquets on porches.

National news reports say flower sales have been sluggish recently as weddings, funeral services and other ceremonies have been postponed or reduced in scope.

Florists are hoping for a bounce-back this week in the runup to Mother’s Day, which along with Valentine’s Day is one of the floral industry’s two busiest times of the year.

In addition to flowers and plants, Kizer’s store sells fresh food such as eggs, milk and bread. She said her store has been open throughout Gov. Bill Lee’s closure of “non-essential” businesses.

“We’re just being a little more cautious,” she said.

Kizer’s store is diversified, but As You Wish owner Kim McCord said all floral shops in Tennessee have been allowed to operate because they support the funeral business, which was listed as essential. 

Cheatham County funeral homes have said they’re complying with federal guidelines restricting gatherings to only the immediate family members of the deceased.

McCord, though, said some people are buying more flowers than usual recently in order to brighten loved ones’ moods in the midst of self-isolation practices.

McCord said she’s seen an uptick in the “thinking of you” or “just because” types of flower-buying — the kind of purchases not tied to an occasion.

“I always said, flowers deliver smiles,” McCord said. “Their faces light up when they see their arrangement.”

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